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Baby Essentials to Look Out for This Black Friday

Baby Essentials to Look Out for This Black Friday

Shopping for a new addition to your family can get expensive, so we’re here to help with our Black Friday offers on some of our must-have baby essentials. With deals on everything from pushchairs and car seats to furniture and clothing, we’ve picked out some of our top offers that’ll get you kitted out for your little one’s arrival.


Black Friday is the perfect time to pick up the pushchair you’ve been dreaming of for your little one. Whether you’re going to be going for countryside rambles, city strolls or travelling somewhere exotic, we’ve got up to 40% off our award-winning Ocarro, Strada and Airo pushchairs – as well as up to 50% off our much-loved Flip XT2.

Car Seats

Helping you hit the road safely, our offers on branded car seat offers are too good to miss this Black Friday. With up to 25% off selected Joie car seats and up to 20% off selected Maxi-Cosi car seats, you can head off on those fun family adventures for less.


Keeping your newborn close to you whilst they snooze will help with that all-important bond in the early days. If you’re after a bedside crib, we have up to 15% off Shnuggle’s Air Crib, and up to £50 off Chicco’s Dream Next2Me Luna cot. If you’ve had your eye on a Snuzpod, you can get a free Snuz Cloud Baby Sleep Aid when you buy one this Black Friday. And if you’d prefer a Moses basket for your little one, you can save 20% on Tommee Tippee’s Moses basket and stand.

Bottles & Breastfeeding

However you’re choosing to feed your little one, Black Friday is the perfect time to get stocked up on some equipment that’ll make it all a little easier. You can save up to 20% on selected nursing pillows, and get up to 50% off Tommee Tippee feeding kits.

Baby Clothing

Get your little one kitted out with cosy new outfits for less. You can make sure your dresser is well stocked with 25% off selected baby basics, and up to 25% off selected items in our Welcome to the World collection. And when it comes to getting them all snuggled up for bed, we have up to 25% off selected nightwear and up to 50% off selected dreampods.

Night Time Routine

Setting up a night time routine is so important for helping your little one drift off for a cosy night’s sleep. With up to 10% off selected night lights and up to 50% off blankets, you can create a soothing nursery space for them to snuggle up in and snooze away. When it comes to getting them ready for bed, bathtime will be breeze with up to 20% off bathing equipment. And for those comfy daytime naps, we’ve got up to 20% off rockers and bouncers that’ll soothe them to sleep whilst you put your feet up.

Playmats & Toys

Whether it’s a Christmas gift or a treat for your newborn, you can easily keep your little one entertained with our top offers on these must-have baby essentials. We’ve got up to 25% off playmats and rocking animals, and 20% off all of our soft toys, activity toys, and selected tummy time toys.

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