Cookie Policy – Mamas & Papas UK

Cookie Policy

When you’re online, you can’t go two minutes without seeing a message about cookies. Sadly, it’s not as exciting as it sounds. You can find everything you need to know about our cookie policy, here.

Last updated July 2020

What Are Cookies?

Cookies are small text files which are stored on your computer or mobile when you visit a website. They are unique to your browser and usually just contain anonymous information. These cookies can last for just the duration of your visit ("session cookies") or they can remain on your computer for longer so that the site will remember you if you come back again ("persistent cookies").

Cookies do all sorts of jobs, like storing your preferences, remembering that you've logged in or keeping your shopping basket up to date - generally making your life easier, faster and more relaxing.

Our Cookie Policy

Here at Mamas & Papas, all information gathered by cookies is completely anonymous, and we can’t use it to identify you personally. We also use some third party cookies (Google and IBM Coremetrics) to help us improve the site, for example by identifying errors or helping us analyze behavior (anonymously) to make the site easier to use. The final type of cookie that we use on Mamas & Papas are targeting cookies which allow carefully selected third parties to know that you have visited and make advertising elsewhere on the web more relevant to you and your interests.

All our cookies fall into six main categories and we've listed them out below so that you know exactly what we’re doing.

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We Use For The Following Cookies:

    • Strictly necessary cookies.

      These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

    • Analytical/performance cookies.

      These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

    • Functionality cookies.

      These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

    • Targeting cookies.

      These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

    • Social Media Cookies.

      These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

    • Google Analytics.

      In addition to the above, we have implemented on our website Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

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Strictly Necessary Cookies

These cookies are essential for Mamas and Papas to ensure that the site works correctly and don't gather any information that could be used for marketing purposes, for example they allow access to secure areas such as my account or the order form.

Cookies We Use Name Type Purpose
Cloudflare __cfduid Session Used to identify individual clients behind a shared IP address and apply security settings on a per-client basis
Session Used to speed up page load times
Dynatrace rxVisitor
Session Used to monitor site performance
GoogleMaps APISID
Allows us to display interactive maps to provide information regarding store locations.
OneTrust OptanonConsent
Session For managing visitor consent status To prevent cookies in each category from being set in the users browser, when consent is not given

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Analytical/Performance Cookies

Performance cookies help us understand how people use our site (anonymously) and identifying errors. These help us to improve the site and make your life easier.

Cookies We Use Name Type Purpose
HotJar _hjIncludedInSample Session Used to ensure that the same form does not re-appear if it has already been filled in
Google _ga
Session These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Read Google’s overview of privacy and safeguarding data

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Functionality Cookies

Functionality cookies are essential for the smooth running of the site, for example remembering your country.

Cookies We Use Name Type Purpose
Mamas & Papas mamasnpapasstorefrontRememberMe persistent
acceleratorSecureGUID persistent This is a session identifier and secure session token
international persistent Checks for international customers and directs appropriately
breadcrumb First Party Checks for location on site, based on page/interactivity
route First Party Segments user based on traffic
rxvt Performance To store two timestamps to determine session length and the end of a session
_hjid Persistent Sets a unique ID for the session __cfduid Persistent Displays product reviews on site mp_3dfbd2e3de585fe42eb216b89fb4e65c_mixpanel Persistent To allow visitors to book events
Loggly logglytrackingsession Infrastructure performance analysis and tracking u
Persistent Re-targeting
QuBit _qPageNum_mamasandpapas
Session Provides us with the ability to introduce personalisation to improve a customer’s experience based on their previous experiences with us and selections that they have made. Used to identify how visitors traverse the website

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Targeting Cookies

These cookies are used by carefully selected third parties to recognise that you have visited Mamas & Papas and help tailor advertising to your interests. All this information is completely anonymous and we do not share any personal information. You can learn more about these types of cookies (and how to turn them off) by visiting

Cookies We Use Name Type Purpose Id
Targeting / Advertising Googles real time bidding advertising exchange MUIDB
Targeting / Advertising Bing search engine mm_id
_ga, mm_allocation
Targeting / Advertising Operates our refer-a-friend programme stx_user_id Targeting / Advertising Behavioural re-targeting AA003
Targeting / Advertising Behavioural re-targeting __cfduid Targeting / Advertising Behavioural re-targeting

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Social Media

If you see an add on Facebook from Mamas and Papas and no longer wish to see these adds through Facebook advertising, you can follow the below instructions:

Hide Ads from Specific Advertiser

When you see and ad, click or tap on the dots in the upper right-hand corner. Then, choose ‘Why am I seeing this ad?’ from the menu. There will be a button on the right side that says Options, tap it and choose ‘Hide all ads from this advertiser’.

Hide All Ads

To opt out of ads, log on to your Facebook account, and click on ‘Settings’ in the upper right-hand corner of your homepage. Then, scroll down to the section marked ‘Ads’. You'll see a number of ad preferences which you can choose to disable.

Cookie Name Purpose More Information datr
Targeting / Advertising Allow our visitors to interface with social media.Behavioural re-targeting bcookie
Targeting / Advertising Allow our visitors to interface with social media. Behavioural re-targeting SID
Targeting / Advertising Allow our visitors to interface with social media.Behavioural re-targeting.

We don’t believe cookies are sinister, but you can still choose to remove or disable certain cookies via your browser following the steps set out above. Please note that doing this may adversely impact your ability to use our services. Enabling cookies ensures a smoother experience when using our websites. For more information about cookies please see and to change your preferences, you can visit

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Managing Your Cookies

Google Chrome

To amend the cookies settings:

  1. On your computer, open Chrome
  2. At the top right, click More Settings
  3. At the bottom, click Advanced
  4. Under 'Privacy and Security' click Site Settings
  5. Click cookies see all cookies and site data remove all
  6. Confirm by clicking Clear All

Further, more detailed instructions are available here

Internet Explorer 8,9,10 and 11

To amend the cookies settings:

  1. Select the Tool Menu
  2. Select Internet Options
  3. Click the Privacy Tab
  4. Select your Preferred Settings

Further, more detailed instructions are available here

Microsoft Edge

To amend the cookies settings:

  1. Select the More Button
  2. Select Settings
  3. Select Privacy & Security
  4. Click on the Choose what to clear button
  5. Make sure the checkbox with Cookies and saved website data is selected
  6. Press the clear button

Further, more detailed instructions are available here


To amend the cookies settings:

  1. Click on the word Safari
  2. Select Preferences
  3. Click the Privacy tab
  4. Use the Block Cookies option to stop cookies
  5. To check which specific site stores data, click Details

Further, more detailed instructions for Safari on Mac are available here

Further, more detailed instructions for Safari on iPhone, iPod or iPad are available here

Chrome - Android Phone/Tablet

To amend the cookies settings:

  1. Select Settings
  2. Select Advanced Settings
  3. Select Privacy tab
  4. Select Clear Browsing Data

New devices and browser updates are being made all the time so please ensure you check with your devices manufacturer or browser provider.

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Managing other similar techhnologies

If you wish to disable tracking of e-mail pixels, there is a simple basic step you can take to avoid trackers and stop your email from automatically loading images. You won’t be able to avoid all of the trackers that can hide in your email this way, but it should help stop many of them.

Disable image autoloading in Gmail:

  1. Click on the gear icon in the upper right corner to access your settings
  2. In the “General” tab (the first one), scroll down to “Images”
  3. Select “Ask before displaying external images”
  4. Scroll down to the bottom of the page and click on “Save Changes”

Note that this will also turn off Gmail’s dynamic email feature, which makes emails more interactive.

Disable image autoloading in Microsoft Outlook (Office 365):

  1. Click on “File” > “Options”
  2. In the “Outlook Options” window, select “Trust Centre”
  3. Click on the “Trust Centre Settings” button
  4. Check the boxes labelled “Don’t download pictures automatically in standard HTML messages or RSS items” and “Don’t download pictures in encrypted or signed HTML email messages.” You can make a number of exceptions to the first item if you want by checking the boxes underneath it.

Disable image autoloading in Microsoft Mail:

  1. Click on the gear icon on the bottom left
  2. From the “Settings” menu on the right, select “Reading pane”
  3. At the bottom of the menu on the right, turn off “Automatically download external images and style formats except S/MIME Mail” and “Automatically download external images and style formats for S/MIME Mail”
  4. If you are using Mail with more than one email account, make sure “Apply to all accounts” is checked.

Disable image autoloading in Apple Mail:

  1. Select “Mail” > “Preferences”
  2. Click on the “Viewing” tab
  3. Uncheck “Load remote content in messages”

Disable image autoloading in Android iOS Gmail:

  1. Tap on the three lines in the upper left corner
  2. Scroll down to and select “Settings”
  3. Tap on the email account that you want to work with
  4. Scroll down to and select “Images”
  5. Tap on “Ask before displaying external images”

Google has added the setting to the iOS version of Gmail as well. Here’s how to disable it on the iPhone client:

  1. Open Gmail for iOS, tap the hamburger menu in the upper left, and scroll down to settings
  2. Tap the account you want to personalize, and tap into “Images”
  3. Switch from “Always display external images” to “Ask before displaying external images”

Note that for those wishing to do this on Gmail’s mobile client, it appears it will only work for personal accounts and not enterprise ones managed through G Suite, for now.

Disable image autoloading in Android iOS Gmail:

  1. Tape on “Settings” > “Mail”
  2. Find the “Messages” section and toggle off “Load Remote Images”

Last updated January 2021