Affiliate Programme | Join Now – Mamas & Papas UK

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Affiliate Programme<br>

Affiliate Programme

About the Mamas & Papas
Affiliate Programme

Many of our in-house designers are parents, meaning real life experiences go into every design, creating stylish products to make parents’ day-to-day routines that bit easier.

From starting out in 1981 we now have 35 stores across the UK & Ireland providing some of the most personal shopping experiences. Our online approach provides a full multichannel offering with a newly designed mobile optimised website.

We’re looking to work with like-minded partners that adhere to the same great quality that we do. By becoming part of our programme and promoting our brand through banner ads, text links, product feeds and content units you can earn a competitive commission rate.


  • Providing competitive commission rates you can earn 4% on all approved sales, with strong on-site conversation and high AOV

  • There is opportunity to discuss increased commission rates for key partner sites and opportunity to run exclusive activity with Mamas & Papas, subject to request

  • We supply ready to use creative banners. We also offer a range of creative assets, along with banners in both GIF and Flash which are available through the Affiliate Window interface. There is the ability for us to deliver bespoke creative, subject to request

  • Multiple feed solutions to support individual publisher needs

  • We have a dedicated affiliate team on hand to answer any questions or provide you with anything you may need to run the program

Join the Mamas & Papas Affiliate Programme


  • Clear customer proposition
  • A generous commission on all sales that you generate for us
  • 30 day cookie
  • Beautiful creative including video
  • Partner events throughout the year
  • PR opportunities for your site(s)

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