Mamas & Papas are a proud member of the Better Cotton Initiative (BCI™) whose mission is to improve cotton farming globally.  We are pleased to share more detail on how the mass balance process works and how it makes a difference below.

Following her mother’s footsteps, Ruksana Kausar married a cotton farmer and like many women in her community — where cotton communities farm the land to survive — Ruksana works hard on her family’s cotton farm, sowing seeds, weeding the fields and picking cotton amid the searing heat of Punjab. Yet as a woman in rural Pakistan, where societal ingrained gender bias prevents women from being treated equally to men, she doesn’t participate in business decisions and has little say in how the farm’s profits are spent.

Following a presentation from WWF Pakistan about their tree-planting project with Better Cotton, Ruksana became one of 7,000 women involved in the project and was able to become financially independent by growing and selling the plants.