Becoming a parent doesn’t mean putting your personal style on hold, thanks to baby brands like Joie, who recognise the desire for baby gear that’s fashionable as it is functional. Elevating its already impressive products—spanning award-winning pushchairs and car seats—its luxury range, Joie Signature, is designed to keep your style game strong and your little one safe.
Here, the brand shares how its Signature products help parents step out in style whilst revealing what the new 2025 era of its luxury range holds with a completely refreshed and elevated fashion collection that’s the epitome of understated elegance.
By reflecting a luxe, fashion-conscious aesthetic, it’s safe to say these products will be an extension of your personal style (rather than the extinction of it!), delivering baby equipment and essentials you love to use, rather than ‘have to have’.
Fashion Forward Thinking
The Joie fashion team has brought to life this new and improved Signature collection, purposely crafted for parents who value aesthetics, subtle details, high-quality craftsmanship and want to invest in baby gear that complements their personal style.
Inspired by chic details, monochromatic fabrics and timeless design elements, this updated collection will appeal to the most fashion-forward parents.
It’s All in the Details
At the heart of this fashion collection are the little details that set the Signature range apart. Inspired by the latest interior design trends, a sleek vertical stitching motif is featured throughout the collection to create refined texture and subtle focal points.
All of the fabrics have been hand-selected in earthy, neutral tones, resulting in a refined and timeless overall style. To finish the look, tasteful vegan leather touches are applied to Joie Signature logos, badges, touchpoints, and zippers.
Understated Elegance
Creating a feeling of understated elegance, this collection will allow fashion-savvy parents to extend their style from their wardrobe right the way through to their pushchair and baby car seat—so even in those early days of parenthood, you can still feel like yourself.
Featured in this timeless and premium fashion assortment are Joie favourites, the finiti 4in1 pram, ramble XL carry cot, calmi R129 lie-flat car cot, and i-Traver and i-Spin XL car seats, plus new products, i-Level Pro car seat, parcel LX stroller and versiti single to double stroller.
A Signature Pushchair for Every Parenting Stage
Built to make parents' day-to-day lives easier without compromising their style, Joie has the perfect travel partner for any outing or stage within its Signature lineup; from the finiti multitasking pram to the parcel LX lightweight stroller.
Newborn Days: finiti
This 4in1 pushchair is the driver of your dreams with plenty of ways to roll and a fast way to fold. The bumpier the better for finiti, with a springy flex comfort seat that smooths out the bumps right in the seat and right where it matters most. Finiti will take on the toughest terrain with foam-filled and puncture-proof runner tyres.
When out and about, little one is shielded from the rays with finiti’s full coverage, expandable hood that dims the light, making it ideal for nap time. Now with a new cut and sew, the finiti is even more stylish than ever.
Combine finiti with the i-Level Pro, a lie-flat lounger, made for safer spines and easy breathing, as well as the ramble carry cot to create a complete travel system.
Single or Double: versiti
Versiti is the customisable stroller that will fit your family now and later. Designed for parents who want one pushchair to last from birth to big kid or need a flexible solution for two, versiti seamlessly adapts to every stage.
With over 20 seating options and compatibility with Joie carry cots, infant carriers and car cots, it transforms from all-round newborn pram to first-class toddler ride. Need room for two? Simply add the sibling seat (sold separately) for a double stroller that keeps both little ones comfortable on every adventure. Premium ergonomic features, superior fabrics and extra storage ensure effortless strolling, no matter your family’s stage.
Toddler Time: parcel LX
Anywhere, anytime, and any mood—the parcel LX is always travel-ready with an easily activated compact fold. The new and improved parcel LX now has larger wheels than the previous model, making it even easier to take on those tougher terrains.
Foam-filled for durability, these wheels will never be the reason for missing out on adventures. With multiple recline options, snoozy toddlers can rest after a busy day on their feet. With an adjustable leg rest ready to support tired legs, they can recharge in comfort when out and about.
Say Hello to Joie
Explore Joie’s range of car seats, pushchairs, highchairs and rockers, including its Signature products, all designed with style, comfort and safety in mind.
