Starting out as a small family business, we’ve been around for over 30 years. Combining thoughtfully designed products with friendly, experienced service; we’re helping parents and babies to do it their way.

We start with real parenting insights. Taking valuable feedback and using it to find out what parents and babies really need. We build on that to create ingenious products, which make life easier. That’s how we created our award-winning Armadillo strollers and Baby Bud highchair.

During this time we’ve expanded our brand with over 30 stores and 100 trusted stockists in the UK and Ireland. We’ve also grown our presence internationally, with stores and partnerships in over 40 territories. Some as far flung as the Middle East, South Africa and America.

In recent years, we’ve seen a lot of change. Blue Gem – who own Liberty of London – became shareholders in the company and are helping us to achieve our goal of being at the heart of parenting.

All of this is devised and operated from our Head Office in Huddersfield, the original home of Mamas & Papas. It just goes to show, no matter how small you start out, with the right encouragement and strong family spirit, you can grow into something truly unique.