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The search is on
for the 2019 Panel!

Become a

Mamas & Papas

Parent approved


In 2018, we launched our very first Mamas & Papas Parent Approved Panel. Bringing together a group of new and expectant parents to review products, share their experiences and become trusted faces of our brand. Fast forward 9 months, we've achieved this and so much more...

Now we're on the look out for new and expectant mums and dads from around the UK and Ireland to show that we're not just loved by parents, we're Parent Approved.

Pick your favourite picture of you
and your baby or bump

Upload your image to Instagram tagging
@mamasandpapas and #parentapprovedpanel2019

Submit an entry form* at

Thinking of applying?
hear why our 2018 panellists think you should...

Parent Approved Panel 2019 - FAQ's

How do I enter to be a part of the Parent Approved Panel 2019?

Simply pick your favourite picture of you and your baby or bump and upload it to Instagram, tagging @mamasandpapas and #parentapprovedpanel2019. You will also need to submit an entry form at (terms & conditions apply.)

Don’t forget, your privacy settings must be set to public on your Instagram account in order for Mamas & Papas to verify your application.

What is the entry criteria?

To apply to be on the Mamas & Papas Parent Approved Panel 2019, you must be a resident of the UK or the Republic of Ireland. You must be aged 18 years or over and be a parent with a child born after 30th November 2018 or a parent-to-be and be the full-time, primary carer to the child. For further information, please visit the terms and conditions.

How long are entries open?

Entries can be submitted from 00:01 on 8th April 2019 until 23:59 on 29th April 2019.

When will I find out if my entry has been shortlisted?

Mamas & Papas will shortlist applicants who will be contacted by Wednesday 8th May 2019 and announced on the Mamas & Papas website and social media on Friday 10th May 2019.

If I’m shortlisted, what will the next stage be?

You will need to submit a second-stage entry, which will comprise of a short video, a written review and a piece of content for use on the Mamas & Papas Instagram account. This must be submitted by 23:59 Tuesday 21st May 2019. Further details of the second-stage entry requirements will be disclosed to the shortlisted applicants at such time. The second-stage entries will be reviewed by a judging panel, comprising of Mamas & Papas Head Office staff and external guest judges.

If I’m successful, what should I expect??

Following the second-stage entry, the judging panel will select up to 25 winners, who will be contacted on Monday 27th May 2019 and announced on the Mamas & Papas website and social media on Thursday 27th June 2019 as the panellists of Mamas & Papas Parent Approved Panel 2019.

What does being a panellist involve?

Should you be successfully chosen as a panellist, you will be required to commit your time to partake in certain events and tasks between Thursday 27th June 2019 and Thursday 25th June 2020. Not only will you be invited to attend the winners launch event on Thursday 27 June 2019, you will create bi-monthly content for our best-selling and newly released products; partake in focus groups and have the chance to star in photo shoots and marketing campaigns. With all of this and more, the panel is an opportunity to become a face of the brand, showing that Mamas & Papas are not just loved by parents, they’re parent approved.

For further details, visit the terms & conditions

Parent Approved Panel: Latest Reviews

Our 2018 Parent Approved Panellists are still exploring the world of Mamas & Papas, reviewing products and enjoying exclusive experiences. Here are some of their latest pieces.

Ayesha Hakim-Rahman & Always Love You Toys Read the article

Ayesha and Inayah meet some cuddly new friends.

Danielle Lisle & Ocarro Pushchair

Danielle and Alice give our all-terrain stroller a try.

Read More

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