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Spring & Summer Style: A new season wardrobe

A look at our latest babywear collections, inspired by current fashion trends

By Mamas & Papas

A new year means new style. Here, we go into the inspiration behind our current children’s’ clothing collections, ideal for newborn babies, toddlers and young children. Perfect for special occasions and everyday adventures.

Welcome to the World | Super soft newborn baby outfits

Our newborn collection has become one of our most popular ranges. Stunningly designed with traditional details, our Welcome to the World outfits are a great way to make a first impression.

With collections in pink, blue, white and sand, you can mix and match your pieces to create styles you love. They’re inspired by images of bunny rabbits, stars and clouds, with bold stripe details that really stand out.

Welcome to the World - White

Our white collection features monochrome pieces with soft grey shades, all enriched with embroidered details, knitted textures, super soft fabrics that don’t irritate baby’s skin, such as velour and Supima cotton, and strong fabric quality which means they endure every wash. Other exciting features to look out for include pop-pom detailing and embroidered slogans.

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Welcome to the World - Sand

Using soft shades of cream, stone and sand, this neutral collection is ideal if you’re wanting a subtle colour palette for your little one. Cute character embroideries, textured jacquard fabric and soft knitted textures round out this stunning collection. And with pieces that co-ordinate with our range of Always Love You gifts and toys, they make an ideal present for a newborn.

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Welcome to the World – Pink

Floral designs, watercolour tones and polka dots adorn our pink Welcome to the World clothing range. Frill trims and delicate embroideries, as well as 3D bows and flowers, create a traditional elegant feel that really make these outfits stand out. Soft jersey and fine woven fabrics make these outfits extra cosy.

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Welcome to the World - Blue

Our Welcome to the World blue range features a variety of tones, including navy and pale blue alongside staples like denim. The transport-inspired prints mean your little one will love their boat and train-themed outfits, while soft jersey styles enhance pieces like dungarees and all-in-ones, with some cosy knitwear perfect for these colder months.

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Newborn Baby | Contemporary style for newborns

Traditional isn’t always the way to go. If you prefer your little one’s outfits to showcase some modern style, then our Newborn Contemporary range is ideal. Bold colours pared with soft grey marls and denims create trend-led pieces bursting with personality and playfulness.

Little ones may not always be fans of eating healthily, but they’re sure to love our fruit-inspired designs. Embracing the outdoors, these colourful modern outfits feature a range of butterfly and caterpillar-themed prints, with bold pops of neon colour. And it’s all rounded out with stylish touches like frills, ties, embroidery, elbow patches and ultra-soft fabrics.

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Everyday Special | Casual clothing classics

As your little one starts to get older and a little more independent, they need outfits that can withstand adventurous playtimes. Our Everyday Special collection is full of strong, durable pieces that can handle exploring toddlers, and will still keep their quality wash after wash. And just because it’s something they wear everyday doesn’t mean it shouldn’t look good, so our bold, bright outfits are inspired by current trends.

With a mix of casual fabrics, like textured knits, soft woven blouses, tencel bottoms, denim, ribbed jersey and soft marls, it’s a perfect way to style your little one. One range showcases tropical watercolour bird prints, with floral touches, frill and bow details and delicate embroideries; while the other depicts safari adventures with stampeding animal prints, hand drawn sketches and playful characters. Bringing warm mustard and orange colours together with cooler navy edges and bold stripes and slogans; these are distinctive pieces that you and your little ones will love.

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Occasionwear | Partywear, dresses and mini suits

Babies have busy social calendars. From christenings, weddings, birthdays and all manner of special occasions, you’re never short of a reason to dress them up. Thankfully, our Occasionwear collection is ready, with stylish suggestions, mini-me fashions and flashes of sparkle.

If you’re looking for something stunning and stylish, we have a range of tutus and dresses enriched with pleated fabrics, 3D flowers and beautiful border prints. Luxury metallic jacquards and water colour florals style out their next social engagement.

Need something sharp and sophisticated? Our suits bring a traditional tailored feel to any proceedings. Tweed fabrics paired with navy and greys and featuring pops of pink and ditsy floral touches add some much-needed personality to these timeless pieces.

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So, there we have it. If style is your thing, there’s a lot to love this season. With a full range of toddler and babywear, we’re sure to have something for your little one. Not to mention our range of sleepsuits, bodysuits and all-in-ones: wardrobe staples you can’t live without.


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