{"title":"Baby Toys \u0026 Gifts","description":"\u003ch2\u003ePlaymats, Books \u0026amp; Soft Toys \u003c\/h2\u003e\n\u003cp\u003eCelebrate every special moment with our collection of baby toys and gifts, perfect for newborns, birthdays and Christenings. From classic rocking horses and cuddly bedtime companions to baby bouncers and thoughtful keepsakes, there’s something for every milestone. Explore a delightful range of playmats, books and soft toys that encourage play and comfort. Whether you're buying for a baby boy or girl, our charming selection is designed to entertain, soothe and bring joy to little ones and their families alike.\u003c\/p\u003e","products":[{"product_id":"sophie-the-giraffe-multi-textured-teether-555109400","title":"Sophie the Giraffe Multi-Textured Teether","description":"\u003cp\u003ePerfect for soothing sore gums, this Sophie the Giraffe textured teether features multiple textures for baby to chew and to soothe their sore gums.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable from 3 months +\u003c\/li\u003e\n\u003cli\u003eA colourful teething ring with multiple textures\u003c\/li\u003e\n \u003cli\u003e Features four brightly coloured geometric shapes which can be moved around the main ring.\u003c\/li\u003e\n \u003cli\u003eMade from 100% natural rubber\u003c\/li\u003e\n \u003cli\u003eLightweight ring is easy for little hands to grab and hold\u003c\/li\u003e\n \u003cli\u003eComes with gift box\u003c\/li\u003e \u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003eBaby \u0026amp; Toddler \u0026gt; Baby Toys \u0026amp; Activity Equipment \u003c\/ul\u003e","brand":"Sophie The Giraffe","offers":[{"title":"Default Title","offer_id":36124921462949,"sku":"555109400","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0414\/6023\/6453\/products\/sophie-the-giraffe-teethers-sophie-the-giraffe-multi-textured-teether-29090865381541.jpg?v=1676472270"},{"product_id":"activity-toy-sophie-the-giraffe-teething-toy-6020c7900","title":"Sophie The Giraffe Toy with Two Teething Rings","description":"\u003cp\u003eThis lovely first teething toy is made from the same 100% natural rubber as the classic Sophie the Giraffe toy. 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Do not place this toy in close proximity of an open fire and\/or other surfaces of heat such as radiators, electric or gas fires. \u003c\/p\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eHealth \u0026amp; Safety:\u003c\/strong\u003eAll Mamas \u0026amp; Papas products comply with all the relevant latest British and European Safety Standards and Regulations.\u003c\/p\u003e\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e W 68 x L 55 x D 30cm\u003c\/p\u003e \u003cp\u003eSeat height: 30cm approx.\u003c\/p\u003e\u003c!-- - --\u003e\u003cul\u003e\n\u003cli\u003eTraditional design enriched with floral print fabric\u003c\/li\u003e\n\u003cli\u003eSturdy solid wooden base\u003c\/li\u003e \u003cli\u003eHidden squeaker, crinkle and rattle in Belle's ears\u003c\/li\u003e\n\u003c\/ul\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003eToys \u0026amp; Games \u0026gt; Toys \u0026gt; Kids Riding Vehicles \u0026gt; Rocking \u0026amp; Spring Riding Toys","brand":"Mamas \u0026 Papas","offers":[{"title":"Default Title","offer_id":36124971925669,"sku":"644990900","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0414\/6023\/6453\/files\/mamas-papas-rocking-animals-rocking-horse-belle-63762957828433.jpg?v=1729740141"},{"product_id":"sit-play-wish-upon-a-cloud-7599wc100","title":"Sit \u0026 Play Baby Floor Seat - Wish Upon A Cloud","description":"\u003cp\u003eIt’s an exciting moment for your little one – they’re ready to sit up and play! Encourage a little bit of independence (safely of course!) and watch as they sit supported and discover their new interactive toys. They can crinkle, squeak and shake the rattle to their heart’s content. Then watch for that smile as they catch sight of themselves in the baby mirror attached!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis inflatable floor seat sits flat on the floor with a raised back – so they’ll be secure and supported as they play.\u003c\/li\u003e\n\u003cli\u003eRemoveable panel full of interactive toys to spark their imagination, stimulate their senses and hone their motor skills.\u003c\/li\u003e\n\u003cli\u003eCoordinates with pieces from the Wish Upon a Cloud Collection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eAge Suitability:\u003c\/strong\u003e 6m+ or when your child can sit unaided\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eSafety Warning:\u003c\/strong\u003e WARNING. Always keep your child in view when using this product. Use on floor only. Never use on an elevayed surface. 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As they’re busy practicing their new skill, they can be discovering exciting noises and textures- crinkles, squeaks and a noisy little penguin, with hidden rattle!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Tummy Time is a recommended exercise that helps your newborn baby build strength in their neck and shoulder muscles. Our Tummy Time Roll is the perfect accessory for making Tummy Time exercises fun!\u003c\/li\u003e\n\u003cli\u003eSoft tube shape perfect for propping baby up on their arms, to encourage them to move their head.\u003c\/li\u003e\n\u003cli\u003eFull of exciting noises and textures; crinkles, rattles and squeaks.\u003c\/li\u003e\n\u003cli\u003e Super soft faux-fur fabrics for little hands to feel and touch.\u003c\/li\u003e\n\u003cli\u003eSuitable from birth – so makes the perfect first gift for a new arrival!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eAge Suitability:\u003c\/strong\u003e 0m+\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eSafety Warning:\u003c\/strong\u003e WARNING. Do not place inside a cot where your child could use as a foot hold to climb out of the cot. 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Only use on a flat, horizontal ground. Do not use on a raised surface or steps. Do not use this toy near stairs. 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With 8 interactive features and 6 different toy arrangements, there's a lot to keep them busy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge suction pad on the Play Tray ensures that toys are secured to the tray\u003c\/li\u003e\n\u003cli\u003eCrotch post to avoid baby slipping and provide extra support\u003c\/li\u003e\n\u003cli\u003ePlay Tray includes 6 interactive features including: a beaded loop, spinning flower, twisty bendy stalk, a teether and picture book with baby safe mirror\u003c\/li\u003e\n\u003cli\u003eRemove the seat insert to adjust the size as your baby grows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eAge Suitability:\u003c\/strong\u003e Suitable from 3 months (or when baby is able to support their own head) to 12 months+ approx.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealth \u0026amp; Safety:\u003c\/strong\u003e EN 16120:2016\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare \u0026amp; Maintenance:\u003c\/strong\u003e Wipe clean only\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSafety Warnings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse only on the floor\u003c\/li\u003e\n\u003cli\u003eNever use on an elevated surface\u003c\/li\u003e\n\u003cli\u003eNever leave the child unattended\u003c\/li\u003e\n\u003cli\u003eDo not use until the baby can support their own head\u003c\/li\u003e\n\u003cli\u003eThis seat should be used only for short periods of time\u003c\/li\u003e\n\u003cli\u003eThe tray does not form part of the containment and has been purposefully designed to be removed easily\u003c\/li\u003e\n\u003cli\u003eNot intended to be a child safety restraint\u003c\/li\u003e\n\u003cli\u003eAdult assembly required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e H25 x W43 x D43cm approx.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.7kg (without tray) 2.5kg (with tray)\u003c\/p\u003e\n\n\u003c!-- - --\u003e\u003cul\u003e\n\u003cli\u003eThe easy clean design lets you wipe the seat down with ease\u003c\/li\u003e\n\u003cli\u003eLightweight and portable, you can entertain baby in any room of the house\u003c\/li\u003e\n\u003cli\u003eThe removable tray can be placed on or taken off in a simple click\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003eFurniture \u0026gt; Baby \u0026amp; Toddler Furniture \u0026gt; High Chairs \u0026amp; Boosters Seats","brand":"Mamas \u0026 Papas","offers":[{"title":"Default Title","offer_id":41284684710053,"sku":"4126L7500","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0414\/6023\/6453\/files\/mamas-papas-baby-floor-seating-snug-floor-seat-with-activity-tray-pebble-grey-63368792801617.jpg?v=1728348930"},{"product_id":"baby-snug-and-activity-tray-4126l7600","title":"Snug Floor Seat with Activity Tray - Eucalyptus","description":"\u003cp\u003e\u003cstrong\u003eBaby Floor Seat with Detachable Play Tray\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBaby Snug is a supportive seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to suit your child as they grow. You can start using the seat as soon as baby supports their own head, and it will take them through their first year and beyond. Designed with a special wide base for enhanced stability the snug is an ideal first chair for your baby.\u003c\/p\u003e\n\n\u003cp\u003eWith the Baby Snug, your child is supported as they sit and play, so you can interact with them more closely and develop a stronger bond. It comes complete with a removable Play Tray, so baby can enjoy entertaining themselves while you watch. With 8 interactive features and 6 different toy arrangements, there's a lot to keep them busy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge suction pad on the Play Tray ensures that toys are secured to the tray\u003c\/li\u003e\n\u003cli\u003eCrotch post to avoid baby slipping and provide extra support\u003c\/li\u003e\n\u003cli\u003ePlay Tray includes 6 interactive features including: a beaded loop, spinning flower, twisty bendy stalk, a teether and picture book with baby safe mirror\u003c\/li\u003e\n\u003cli\u003eRemove the seat insert to adjust the size as your baby grows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eAge Suitability:\u003c\/strong\u003e Suitable from 3 months (or when baby is able to support their own head) to 12 months+ approx.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealth \u0026amp; Safety:\u003c\/strong\u003e EN 16120:2016\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare \u0026amp; Maintenance:\u003c\/strong\u003e Wipe clean only\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSafety Warnings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse only on the floor\u003c\/li\u003e\n\u003cli\u003eNever use on an elevated surface\u003c\/li\u003e\n\u003cli\u003eNever leave the child unattended\u003c\/li\u003e\n\u003cli\u003eDo not use until the baby can support their own head\u003c\/li\u003e\n\u003cli\u003eThis seat should be used only for short periods of time\u003c\/li\u003e\n\u003cli\u003eThe tray does not form part of the containment and has been purposefully designed to be removed easily\u003c\/li\u003e\n\u003cli\u003eNot intended to be a child safety restraint\u003c\/li\u003e\n\u003cli\u003eAdult assembly required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e H25 x W43 x D43cm approx.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.7kg (without tray) 2.5kg (with tray)\u003c\/p\u003e\n\n\u003c!-- - --\u003e\u003cul\u003e\n\u003cli\u003eThe easy clean design lets you wipe the seat down with ease\u003c\/li\u003e\n\u003cli\u003eLightweight and portable, you can entertain baby in any room of the house\u003c\/li\u003e\n\u003cli\u003eThe removable tray can be placed on or taken off in a simple click\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003eFurniture \u0026gt; Baby \u0026amp; Toddler Furniture \u0026gt; High Chairs \u0026amp; Boosters Seats","brand":"Mamas \u0026 Papas","offers":[{"title":"Default Title","offer_id":41284711252133,"sku":"4126L7600","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0414\/6023\/6453\/files\/mamas-papas-baby-floor-seating-snug-floor-seat-with-activity-tray-eucalyptus-63368760951121.jpg?v=1728348924"},{"product_id":"baby-snug-and-activity-tray-4126l7400","title":"Snug Floor Seat with Activity Tray - Blossom","description":"\u003cp\u003e\u003c\/p\u003e\u003ch2\u003eBaby Floor Seat with Detachable Play Tray\u003c\/h2\u003e\n\u003cp\u003eThe Snug is a supportive baby seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to suit your child as they grow. You can start using the seat as soon as baby supports their own head, and it will take them through their first year and beyond. Designed with a special wide base for enhanced stability the snug is an ideal first chair for your baby.\u003c\/p\u003e\n\u003cp\u003eWith the Baby Snug, your child is supported as they sit and play, so you can interact with them more closely and develop a stronger bond. The Snug Floor Seat with Activity Tray allows baby to enjoy entertaining themselves whilst you watch. With 8 interactive features and 6 different toy arrangements, there's a lot to keep them busy.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\u003ch2\u003eProduct features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLarge suction pad on the Play Tray ensures that toys are secured to the tray\u003c\/li\u003e\n\u003cli\u003eCrotch post to avoid baby slipping and provide extra support\u003c\/li\u003e\n\u003cli\u003ePlay Tray includes 6 interactive features including: a beaded loop, spinning flower, twisty bendy stalk, a teether and picture book with baby safe mirror\u003c\/li\u003e\n\u003cli\u003eRemove the seat insert to adjust the size as your baby grows\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e\u003ch2\u003eShop the Room\u003c\/h2\u003e\n\u003cp\u003eOur Snug floor seats come in three colours and all provide comfort \u0026amp; care for your little one. As well as Snug, we stock a range of other brands to choose from too. Browse the floor seat collection to find the ideal chair for your growing baby. \u003c\/p\u003e\n\u003cbr\u003e\n\u003ca href=\"https:\/\/www.mamasandpapas.com\/collections\/baby-seating\" target=\"blank\"\u003e\n\u003cp class=\"MP049_more-info-wrapper\"\u003e\n\u003cspan class=\"btn btn-default w-100 MP049_more-info-btn\"\u003eBaby Seating\u003c\/span\u003e\u003c\/p\u003e\u003c\/a\u003e\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eAge Suitability:\u003c\/strong\u003e Suitable from 3 months (or when baby is able to support their own head) to 12 months+ approx.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealth \u0026amp; Safety:\u003c\/strong\u003e EN 16120:2016\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare \u0026amp; Maintenance:\u003c\/strong\u003e Wipe clean only\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSafety Warnings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse only on the floor\u003c\/li\u003e\n\u003cli\u003eNever use on an elevated surface\u003c\/li\u003e\n\u003cli\u003eNever leave the child unattended\u003c\/li\u003e\n\u003cli\u003eDo not use until the baby can support their own head\u003c\/li\u003e\n\u003cli\u003eThis seat should be used only for short periods of time\u003c\/li\u003e\n\u003cli\u003eThe tray does not form part of the containment and has been purposefully designed to be removed easily\u003c\/li\u003e\n\u003cli\u003eNot intended to be a child safety restraint\u003c\/li\u003e\n\u003cli\u003eAdult assembly required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e H25 x W43 x D43cm approx.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.7kg (without tray) 2.5kg (with tray)\u003c\/p\u003e\n\u003c!-- - --\u003e\u003cul\u003e\n\u003cli\u003eThe easy clean design lets you wipe the seat down with ease\u003c\/li\u003e\n\u003cli\u003eThe removable tray can be placed on or taken off in a simple click\u003c\/li\u003e\n\u003cli\u003eLightweight and portable, you can entertain baby in any room of the house\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003eFurniture \u0026gt; Baby \u0026amp; Toddler Furniture \u0026gt; High Chairs \u0026amp; Boosters Seats","brand":"Mamas \u0026 Papas","offers":[{"title":"Default Title","offer_id":41284979196069,"sku":"4126L7400","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0414\/6023\/6453\/files\/mamas-papas-baby-floor-seating-snug-floor-seat-with-activity-tray-blossom-63368709243217.jpg?v=1728348914"},{"product_id":"soft-toy-giraffe-beanie-4855ra201","title":"Welcome to the World Small Beanie Toy - Giraffe","description":"\u003cp\u003eForget leaves, this spotty softie is full of beans! So little fingers can fiddle and squish to their heart’s content. And when they get tired, its snuggle-soft fabric is perfect for cosying up to.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIts soft beanie filling is perfect for little hands to squish and feel\u003c\/li\u003e\n\u003cli\u003eSuitable from birth, so makes an ideal first gift \u003c\/li\u003e\n\u003cli\u003eSuper-soft fabric with signature Giraffe spots - perfect for cuddles\u003c\/li\u003e\n\u003cli\u003eComplete the family with the bigger just-as-cuddly Giraffe Soft Toy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eAge Suitability:\u003c\/strong\u003e 0m+\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHealth \u0026amp; Safety:\u003c\/strong\u003eAll Mamas \u0026amp; Papas products comply with all the relevant latest British and European Safety Standards and Regulations.\u003c\/p\u003e\u003c!-- - --\u003e\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e W 16cm x L 21cm x D 8cm\u003c\/p\u003e\u003c!-- - --\u003e\u003cul\u003e\n\u003cli\u003eCrafted from super-cuddly faux fur\u003c\/li\u003e\n\u003cli\u003ePlayful giraffe character\u003c\/li\u003e\n\u003cli\u003eCan be used from birth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003e\u003c!-- - --\u003eToys \u0026amp; Games \u0026gt; Toys \u0026gt; Dolls, Playsets \u0026amp; Toy Figures \u0026gt; Stuffed Animals","brand":"Mamas \u0026 Papas","offers":[{"title":"Default Title","offer_id":41292692750501,"sku":"4855RA201","price":9.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0414\/6023\/6453\/files\/mamas-papas-soft-toys-welcome-to-the-world-small-beanie-toy-giraffe-35645409689765.jpg?v=1712140642"},{"product_id":"lamb-chime-toy-4855cj302","title":"Soft Toy - Lamb Chime","description":"\u003cp\u003eWhen they have a favourite soft toy they never want to be parted from them. 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